Absolut Mexico I AI Spec AD

Description: This hybrid AI spec ad by Alexandre Tissier, takes a cinematic journey through Mexican history and culture, moving from ancient civilizations and colonial encounters to mariachi, Día de los Muertos, and lucha libre. Built around the question “Who said Mexico has only one spirit?”, the film celebrates a multifaceted cultural identity while setting up an expectation of tequila, only to reveal vodka in its final turn.