Defender | A Land Rover AI Ad

Description: Land Rover Defender gets a fresh perspective in this great AI ad by Ben Tricklebank & Erich Joiner. Using a hybrid approach that blends AI with traditional techniques, it creates something simply awesome!

Who Says Cars Can’t Dream ✨New work by Ben Tricklebank & Erich Joiner.

In the spirit of experimentation, we wrote and produced a :45 spot for the Land Rover Defender. Rather than creating everything using only AI, we took a hybrid approach. pic.twitter.com/tQrMb6mCap

— Tool (@ToolofNA) December 9, 2024