IM8 | An AI Commercial

AI Filmmaking
Written By Shelby Ward

Description: The team led by PJ Ace (@PJaccetturo) just delivered a killer AI commercial for David Beckham’s company IM8—fast, dynamic, and visually striking. Inspired by Neo’s “Choice” scene in The Matrix, the spot reimagines it with tennis star Aryna Sabalenka at the center, blending sport and cinematic flair in a way that grabs you instantly.

Shelby Ward https://shelbyward.me
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