Lotto24 AG I AI Campaign

Description: This TV campaign for Lotto24 AG, led by Creative Lead Maximilian Kempe in collaboration with Setzkorn Kemper GmbH and TEKTITE and directed by Hauke Hilberg, introduces a warm and energetic new brand character who leaps through and connecting lottery play to the aspirational promise of a Dream House Raffle while weaving the Lotto24 app naturally through each scene. Built to run consistently across TV, DOOH, digital, and social, turning a multi-product brand story into a single likable face that feels less like an ad and more like an invitation to imagine winning.