Niedersachsen I AI Commercial

Description: This hybrid AI tourism campaign for Niedersachsen produced by PROMPTR for WPP / Scholz & Friends with Director Arrigo Reuss and AI Director Simon Meyer, places real athlete Dennis Schröder, filmed on a greenscreen in the US and into fully AI-generated environments of Lower Saxony. The production's core challenge was temporal consistency by matching every AI-generated environment to Schröder's live-action motion, lighting, and composition through countless iteration cycles before a single real frame was shot, making this one of the most technically demanding hybrid AI commercials produced to date.