Nike I AI Spec AD

Description: A Nike spec ad by video editor and motion designer Dinesh CM, built entirely with AI-generated visuals and finished in Premiere Pro. What makes it work is the story it commits to; stillness first, then motion. The mood is all pressure and purpose, graded cool and cinematic, the kind of visual language Nike has trained audiences to feel in their chest. For a first AI video project from a solo editor with no brief and no client, it lands closer to broadcast than experiment.