Runway Big Ad Contest I Simon Meyer

Description: This AI spec ad by Simon Meyer, created with Ciro Kavouras and Fabian Lindenmeier at Berlin studio PROMPTR, uses radical honesty to invert the usual advertising playbook. Designed as a 30-second spot for Runway’s Another Big Ad Contest, the film leans into uncomfortable product truths rather than concealing them, using realistic handheld camerawork to ground its humor. The team developed it over two weeks, generated the final film in two days with Runway using Kling Turbo in 720p, and spent about $300 and it won first place and $65,000 in the contest.