UNPROMPTABLE
— THE FIRST OFFICIAL RUNWAY EVENT IN BRAZIL
May 8, 2026 | 6:00 PM | Landscape HQ — Vila Madalena, São Paulo
An in-person, curated event organized by Tiago Marcondes, bringing together 40 attendees at the headquarters of one of the most innovative production companies in the country. The event will gather some of Brazil’s leading minds in creative AI for a night that aims to shape the conversation around artificial intelligence in the Brazilian creative industry.
This is the first official Runway event in Brazil, directly connecting the Brazilian creative ecosystem to the global center of generative AI.
The event is supported by Landscape
, a global production company with operations in São Paulo, Lisbon, Mexico City, Paris, and Buenos Aires. Landscape is recognized for cutting-edge production and is one of the most active voices exploring the impact of AI on the creative industry.
WHAT TO EXPECT
A fully immersive evening focused on the most advanced applications of generative AI for visual creation using Runway. No filler, no generic panels, and no “AI 101” introductions. Every presentation features original content, real-world case studies, and insights from people actively building the future of the creative industry today.
No speculation — only real projects with real clients and hands-on experience.
SPEAKERS
Maurício Tonon
Internationally recognized in the AI space, with work validated by major global brands and studios. After four years at the forefront of generative AI, he currently leads the AI division at Forever — the group behind studios such as FutureDeluxe, Tendril, and Builders Club, all considered world leaders in CGI for advertising.
Tonon brings a unique perspective at the intersection of AI, CGI, and the automotive industry, backed by rare international experience.
He will speak about the process of creating a show pilot from concept to final render using the Runway platform.
MAGU (Marina Abranches & Gustavo Martins)
One of Brazil’s most awarded and innovative directing duos, with a portfolio that includes Samsung, Vale, Facebook, and ArcelorMittal.
Known for a striking visual aesthetic that combines cinematic language, technological experimentation, and narrative sensitivity, they will present an exclusive behind-the-scenes look at their latest project using Runway as the main creative tool — revealing how AI is transforming the creative process from the inside out.
Felipe Machado — AI Studio Director, Silverside
Felipe Machado is a creative director with more than 20 years of experience in commercials, animation, and film, working across 3D, 2D, stop motion, and mixed media. He currently leads creative teams at Silverside, operating at the intersection of storytelling and artificial intelligence.
He participated in directing Coca-Cola’s AI-powered Christmas commercial. In 2026, he created the first commercial made entirely with AI for the Super Bowl, for the vodka brand Svedka.
Before that, he worked on projects for Riot Games franchises such as Valorant and League of Legends. At Lobo, he formed the creative duo Alton with Tiago Marcondes, creating campaigns for Coca-Cola, Disney, Toyota, and Garena.
Felipe will present a case study on the globally recognized Coca-Cola project, created using Runway.
PROGRAM
Exclusive presentations featuring new content on generative AI using Runway
Behind-the-scenes breakdowns of real projects for global brands
Launch and discussion of Landscape’s “AI Perspective” report
Q&A session with Tonon, MAGU, and Felipe Machado
Exclusive Runway giveaways and discount codes
Complimentary food and drinks for all attendees
Networking with some of the most relevant creative AI professionals in Brazil
EVENT DETAILS
Date: Friday, May 8, 2026
Time: 6:00 PM
Location: Landscape HQ — Rua Wisard, Vila Madalena, São Paulo
Duration: 3 hours
Capacity: 40 people — intimate, curated event
Organized by: Tiago Marcondes
Admission: Free (registration required)